Visual Enterprise Network Analytics - Visualizing Organizational Change

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Abstract
Despite its well-known potential for applied use in organizations, social network analysis seems to fail relevant business analytical requirements in the areas of organizational change and software usability for non-expert users like managers and consultants. This position paper takes on this challenge by outlining a strategy of user-driven software development which aims to shift analytical procedures from the numerical to the visual realm. As network dynamics can be visualized using various methods, a comparative analysis of their respective strengths and weaknesses lays the basis for the suggested integration of additional visual methods into network exploration and interpretation procedures.
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Year of Publication
2011
Journal
Procedia - Social and Behavioral Sciences
Volume
22
Number of Pages
59 - 68
ISSN Number
1877-0428
Citation Key
URL
http://www.sciencedirect.com/science/article/pii/S1877042811013796
DOI
10.1016/j.sbspro.2011.07.056
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